Category: Print Marketing

The Green Advantage: Why Eco-Friendly Options Are Great For Your Business

Of course, it’s easy to talk about how great it is to go green and be more sustainable, but there is the uncomfortable truth that making a business more environmentally friendly is also hard work and can feel thankless. We should be looking to highlight and celebrate the people that have been able to make it work.

Printers Vocabulary: PP

When we say PP it doesn’t mean ‘Political Party’, it doesn’t mean we’re signing on someone’s behalf and it’s definitely not a written abbreviation for pianissimo. PP in Printers Vocabulary means we are talking ‘PRINTED PAGES’ or ‘PAGE PAGINATION’.

5 Ways to Track Print Marketing ROI

With the kind of statistics we have available for tracking website visitors, we are spoilt for information and ROI tracking in digital marketing and media….